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Tag: Consulting

Brands are no longer just buying media. They are becoming media companies.

Brands are no longer just buying media. They are becoming media companies.

And nowhere is this shift more exciting — or more urgent — than in India. India is now one of the world’s most powerful entertainment and consumer markets by audience scale. What happens here in the next five years could significantly influence the global brand-content playbook. For decades, brands bought attention. A television spot. A […]

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